Hasbro CEO Predicts AI Integration in Dungeons & Dragons

Despite past controversies, Hasbro's Chris Cocks believes AI will play a significant role in the future of D&D and other brands.

Hasbro CEO Chris Cocks revealed plans to integrate AI into the development of Dungeons & Dragons and other games.
Cocks stated that AI is already being used internally at Hasbro for development and knowledge work.
He noted that many players are already using AI for campaign and character development, suggesting a growing acceptance.
Wizards of the Coast, a Hasbro subsidiary, has faced backlash for using AI in marketing and creative processes despite an official ban.
Cocks emphasized the need for responsible AI use, including clear labeling and fair compensation for creators.