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20h ago

Harry’s Introduces Harry’s Plus, Its First New Razor System in Over a Decade

The $10 direct-to-consumer razor combines advanced blade technology and ergonomic design, backed by years of R&D and a new manufacturing facility.

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Overview

  • Harry’s Plus marks the brand’s first razor expansion since its original launch in 2013, targeting premium users seeking a superior shaving experience.
  • The razor features innovative design elements, including progressive blade geometry, ergonomic pivoting, and ultra-sharp blades for a closer shave with less irritation.
  • Harry’s invested tens of millions of dollars in R&D and built a dedicated manufacturing line to produce the Harry’s Plus razor system.
  • The company’s commitment to vertical integration, supported by its acquisition of a German factory in 2014, enabled the development of advanced blade technologies like ion-beam cleaning and steel hardening.
  • As part of Mammoth Brands, Harry’s continues to grow, accounting for 25% of U.S. non-disposable razor sales and generating $835 million in revenue in 2024.