Overview
- Harry announced plans this week for a €200 million factory on the former Fliegerhorst site in Erlensee, Hesse, with the company projecting about 300 to 350 new jobs and first production targeted for the second quarter of 2028.
- The planned high‑tech plant is designed for very large throughput — company and reporting estimates cite up to 7,000 loaves and 40,000 rolls per hour across three baking lines — and will include a roughly 10,000‑pallet high‑bay warehouse.
- Technical plans reported by the company describe solar panels, intelligent energy controls and charging points for electric trucks, though some engineering details and the actual start of construction remain to be implemented and confirmed.
- The move complements Harry’s takeover of the former Glockenbrot/Bergkirchen site and existing Bavarian distribution activity, giving the firm closer access to southern supermarkets and back‑station customers.
- Industry context makes the expansion significant: Creditreform data and reporting show 63 bakery insolvencies in the first half of 2026 as more sales shift to supermarkets and industrial prebake suppliers, and observers warn the new plant could deepen price and logistics pressure on traditional bakeries.