Overview

• Pleasing debuted its Pleasing Yourself collection on July 25, rolling it out online and at a three-day Pleasure Shop pop-up in New York City offering immersive, judgment-free experiences.
• The line features a double-sided vibrator co-developed with sex educator Zoë Ligon alongside a premium silicone lubricant priced at $68 and $25, respectively.
• Usage instructions for both products were approved by Planned Parenthood, and the lubricant carries FDA approval to ensure clarity and safety.
• In collaboration with Planned Parenthood, Pleasing plans educational videos and special-edition condoms to deepen public awareness of sexual health.
• This expansion marks Pleasing’s evolution from a gender-neutral beauty label into a holistic sexual wellness platform focused on inclusivity and destigmatization.