Overview

• The Pleasing Yourself collection includes a $68 double-sided vibrator co-designed with sex educator Zoë Ligon and a $25 silicone lube cleared by the FDA
• Planned Parenthood Federation of America approved both products’ instructions, is co-producing educational sexual health videos and is releasing special-edition condoms stamped “I’m for Planned Parenthood”
• Online orders open July 25 at Pleasing.com, followed by a three-day immersive Pleasure Shop pop-up in New York City where customers can experience the products in a judgment-free environment
• Since its 2021 launch as a beauty brand, Pleasing under CEO Shaun Kearney has expanded into fragrance, apparel and accessories and is now entering adult wellness to advance inclusivity
• Harry Styles and creative director Harry Lambert say the initiative is meant to foster joy, encourage sexual fluency and normalize conversations about intimacy