Overview
- A new website at webelongtogether.co shows a looping concert-crowd video and carries a Sony Music Entertainment copyright.
- Clicking the site’s banner prompts users to text a contact labeled HSHQ with the message “We belong together,” initiating a sign-up flow.
- Matching posters and digital billboards have appeared in cities including Rome, São Paulo, New York, Berlin, Manchester, and Palermo.
- Styles’ official website now features only a sign-up box that replies “HAVE A NICE DAY,” mirroring the HSHQ auto-response.
- The phrase first appeared at the end of his Dec. 27 Reggio Emilia concert video, and rumors of studio sessions or an MSG residency remain unverified.