Overview
- Pleasing is marking its first move into sexual wellness with the Pleasing Yourself line, introducing a double-sided vibrator designed with sex educator Zoë Ligon and a silicone lube priced at $68 and $25, respectively.
- Usage instructions for both products were approved by the Planned Parenthood Federation of America and the lube carries FDA approval to ensure safety and clarity for consumers.
- In collaboration with Planned Parenthood, Pleasing will release educational videos on sexual health and distribute special-edition condoms bearing “I’m for Planned Parenthood.”
- Pleasing Yourself goes live online at Pleasing.com on July 25, 2025, coinciding with the opening of the three-day Pleasure Shop pop-up in New York City.
- Since its 2021 debut as a beauty brand, Pleasing has expanded from nail and skincare to apparel, fragrances and now intimacy products, reflecting its ethos of joy, inclusivity and destigmatized self-care.