Overview

• The Pleasing line debuted on July 25 with a $68 vibrator and $25 lubricant under a new “Pleasure” category.
• The vibrator was co-developed with sexual educator and Spectrum Boutique owner Zoë Ligon to prioritize inclusive design.
• Initial sales are limited to customers in the United States and Great Britain with broader shipping planned.
• Styles unveiled the products on Instagram under the slogan “Please Yourself Like You Mean It,” surprising fans who had been expecting new music.
• The brand positions the launch as an invitation to a broader, sex-positive conversation about intimacy and self-discovery.