Harry Styles Invests in British Fashion Brand S.S. Daley

Investment to Support Brand's Expansion and Direct-to-Consumer Business

Harry Styles has invested a minority stake in the British fashion brand Steven Stokey-Daley, known as S.S. Daley, which was announced at the S.S. Daley fall 2024 show in Florence, Italy.
S.S. Daley is known for his unique take on British dressing, often incorporating traditional British school and sporting codes with a modern, playful twist.
Styles' investment will support the brand's direct-to-consumer business and plans for a 'sustainable and long-term expansion'.
The designer's collections are currently sold at a number of high-end retailers, including Saks Fifth Avenue, Dover Street Market, Matchesfashion and Bergdorf Goodman.
Styles has been a fan of the brand since 2020, and has worn S.S. Daley's designs on several occasions, including in his music video for 'Golden'.