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Harry Styles Hype Builds Around Cryptic ‘We Belong Together’ Campaign

Unlabeled promo assets are driving comeback speculation in the absence of any confirmation.

Overview

  • A website at webelongtogether.co went live on Jan. 12 featuring concert crowd footage and a Sony Music Entertainment copyright notice.
  • Clicking the site’s banner directs users to text an HSHQ number with “we belong together,” which returns a contact form and the reply “HAVE A NICE DAY,” and Styles’ official site briefly reduced to a signup that delivered the same message.
  • Posters and digital billboards with the same image and phrase have appeared in cities worldwide, with corner taglines such as “see you very soon,” “here we go again,” and other variants.
  • The phrase matches the closing frame of Styles’ December “Forever, Forever” video from his final Love On Tour show, and the breadcrumb approach echoes the youarehome.co tease before Harry’s House in 2022.
  • Styles and his team have not announced a project, and reports of a Madison Square Garden residency or new HSHQ texts and a voice memo remain unverified.