Overview
- Styles announced the single on Instagram with the timestamp “Jan 23, 00:00 UK,” confirming a global drop at midnight in the U.K. and 7 p.m. ET in the U.S.
- Official first‑listen events for the song were organized at select record stores in 11 cities, including Austin, two days before the release.
- The rollout features cryptic billboards and the website WeBelongTogether.co using phrases such as “we belong together” and “Let the light in.”
- A limited‑edition merch box with a reloadable 35mm film camera underscores the photography and light motif tied to the single’s title.
- Reports of possible live residencies and a Grammys performance are circulating in the media, but no such plans have been confirmed.