Overview
- The two‑floor flagship opened on Wednesday, November 4, 2026, and covers more than 1,950 square metres on Oxford Street.
- Visitors lined up for hours and some travelled from abroad to see the store's themed sets, film props and character costumes.
- The shop features a Gringotts‑inspired dragon replica, an in‑store pub called The Leaky Cauldron serving Butterbeer, and personalised merchandise including wands and clothing.
- A paid teddy‑sorting ceremony sells for £75, illustrating the store's focus on premium personalised and Instagram‑friendly experiences.
- The opening coincides with the franchise's 25th film‑anniversary moment and follows HBO Max's confirmed TV adaptation casting Dominic McLaughlin, Arabella Stanton, Alastair Stout and John Lithgow, underscoring a coordinated media and retail push to monetise fandom.