Overview

• VOX airs a short segment at 20:15 showing Kane on a football pitch praising the porridge's taste and explaining his partnership.
• Kane has served as a shareholder and brand ambassador for 3 Bears since 2024 and has his own product range.
• The company seeks growth beyond German-speaking markets and plans a UK launch that leverages Kane's 17.6 million Instagram followers.
• During the shoot Kane meets investor Frank Thelen, who backed 3 Bears after its 2017 TV appearance, in a season 18 retrospective on successful deals.
• 3 Bears markets porridge mixes without added sugar made from oats and dried fruit.