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Harry and Meghan’s Netflix Pact Nears Expiry as First-Look Talks Take Shape

Netflix’s exit from an exclusive pact signals a shift toward project-based collaboration bolstered by its equity stake in Meghan’s As Ever brand

Overview

  • Prince Harry and Meghan Markle’s five-year, $100 million agreement with Netflix expires in September with no formal renewal announced.
  • Sources report that Netflix and the couple are engaged in delicate negotiations over a first-look deal to replace the exclusive contract.
  • A YouGov survey found that 43 percent of U.S. adults have heard of With Love, Meghan and its net favorability stands at +8 percent.
  • Titles produced by the Sussexes since their 2022 documentary—including With Love, Meghan at #389 and Polo at #3436—have underperformed on Netflix’s platform.
  • Netflix’s passive equity investment in the As Ever lifestyle brand ensures it will continue to share in Meghan’s product revenues regardless of new content output.