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Harry and Meghan Reunite With Sunshine Sachs Morgan & Lylis for As Ever and U.S. Work

The couple is pairing a longtime crisis‑savvy agency with its in‑house team after a year of high‑profile communications exits.

Overview

  • People confirms the Sussexes have re-engaged Sunshine Sachs Morgan & Lylis to support Meghan’s As Ever brand and their U.S.-based initiatives.
  • The agency will work alongside the couple’s internal staff, with Liam Maguire continuing as director of communications for the U.K. and Europe.
  • The shift follows December departures of chief communications officer Meredith Maines and longtime adviser James Holt, extending a multi-year pattern of turnover.
  • SSML represented Meghan during her Suits years and has worked with the couple on and off since 2017; co-president Keleigh Thomas Morgan attended their 2018 wedding.
  • The New York firm is known for crisis communications for high-profile clients, and U.K. outlets separately report Prince William has added crisis specialist Liza Ravenscroft to his team.