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Harry and Meghan Agree to Multi-Year First-Look Netflix Deal

Netflix will gain first refusal on Archewell projects without exclusivity, signaling a move toward performance-based collaboration built around a named slate and Meghan’s As Ever brand.

Overview

  • The new agreement transforms their 2020 exclusive overall deal into a multi-year first-look contract that grants Netflix right of first refusal on all Archewell Productions film and TV projects but removes exclusivity commitments.
  • The pact specifies four upcoming titles: season two of With Love, Meghan set for August 26, a “Holiday Celebration” special in December, the short Masaka Kids, A Rhythm Within, and a Meet Me at the Lake feature adaptation.
  • Industry reports suggest the arrangement carries a smaller budget than the roughly $100 million exclusive deal of 2020, shifting more financial risk onto Archewell Productions.
  • Netflix’s move follows relatively modest reception for recent Sussexes releases—With Love, Meghan tallied about 5.3 million viewing hours and Harry’s Polo documentary logged around 500,000—prompting a performance-driven reset.
  • The deal officially incorporates Meghan’s As Ever lifestyle brand, reflecting a combined content and commerce strategy integrated into their upcoming slate.