Harrods Introduces Fukushima PeachesEuropean Market

British luxury retailer sells Fukushima-grown peaches in a bid to restore confidence in produce from the nuclear disaster-affected region.

• Harrods is selling Fukushima peaches for £80 per box, marking the first time they are available in Europe.
• The initiative is part of Tepco's efforts to improve the region's reputation following the 2011 nuclear disaster.
• All produce from Fukushima undergoes rigorous radiation testing before export.
• The UK lifted its last import restrictions on Fukushima food products in 2022.
• Despite safety assurances, public concerns about radiation effects persist.

3 Articles

BBC The Telegraph The Telegraph