Overview
- The rebranded accounts keep roughly 1.1 million followers on X and about 5 million on TikTok, with plans to add YouTube and Substack.
- Early posts adopted a combative rapid-response style, including jabs at President Trump and replies to GOP accounts.
- Advisers and operators from Harris’s 2024 digital team are returning, including Rob Flaherty, Parker Butler and Lauren Kapp, with Arlie Shugaar directing platforms and Luminary Strategies assisting.
- A teaser video the night before prompted speculation about a 2028 bid, yet the launch framed Headquarters as a content and organizing hub rather than a campaign.
- Public reaction was quick and mixed, with some praising a permanent youth-mobilization effort and others deriding the Gen-Z branding and the 'headquarters_67' handle.