Harris Leverages Influencers to Engage Young Voters

Democratic National Convention invites 200 content creators, sparking debate over traditional media roles.

Influencers at the DNC produced content that garnered over 350 million views.
Kamala Harris has avoided traditional media interviews, focusing on social media outreach.
Critics argue the strategy promotes superficiality and affects youth mental health.
The DNC provided influencers with exclusive access and merchandise, but no payment.
Both Democratic and Republican conventions are increasingly utilizing social media influencers.