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Harris Campaign Intensifies Hispanic Outreach with $3 Million Ad Buy

Vice President Kamala Harris aims to boost Latino support in key swing states as Hispanic Heritage Month begins.

  • The Harris campaign is investing $3 million in Spanish-language radio ads to connect with Hispanic voters.
  • Efforts include bilingual phone banking and events in swing states like Nevada, Arizona, and Florida.
  • Harris is trailing Trump in Latino voter support compared to Biden’s 2020 performance, with a need to engage more voters.
  • The campaign is leveraging Hispanic Heritage Month to highlight Harris’ work for Latino communities and contrast with Trump's policies.
  • Top surrogates and Latino leaders will participate in events to bolster support, with plans for significant engagement in sports and community gatherings.
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