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Harriet Cowan Turns Clarkson’s Farm Exit Into a Growing YouTube Platform

The channel broadcasts farm life to new audiences, increasing public focus on government funding for British farming.

Overview

  • Cowan left Clarkson’s Farm partway through season four after standing in for Kaleb Cooper while he toured and saying her help was no longer needed.
  • She launched the YouTube channel Harriet on the Farm after her exit, debuting with a fan Q&A and promising informal vlogs about life on the farm.
  • A year after the channel began, local reporting credits Cowan with more than one million views and over 35,000 subscribers while she continues to upload regularly.
  • Cowan has publicly backed the Farm24 campaign and used sponsored videos to urge greater government investment in British farming, saying the sector needs more time and money.
  • Her shift from a brief TV role to independent media raises the profile of young women farmers and could push public interest and policy attention toward the challenges facing UK agriculture.