Overview

• On August 7, Cowan led Farm24, a social media initiative highlighting 24 hours of British farmers’ daily work to raise public awareness.
• In partnership with Beaumont & Bear, she showcased farming challenges through a series of sponsored videos produced under her Farmfluence company.
• Cowan cautioned that British agriculture faces decline without greater investment, urging policymakers to allocate more funding for the sector.
• She highlighted the mutual support within rural communities as a key factor in sustaining farm resilience under economic pressures.
• Since her stint on Clarkson’s Farm and the launch of Farmfluence in July, Cowan has expanded her platform to advocate for industry sustainability and media engagement.