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Harper Beckham Showcases New Colour Wash Blush for Victoria Beckham Beauty

Harper’s tutorial highlights the brand’s social media marketing strategy with her emerging expertise under parental guidance.

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Overview

  • Harper Beckham dropped a 34-second Instagram Reel demonstrating how to apply the new Colour Wash liquid blush in shade ‘Flushed’ as a lab sample.
  • The official caption brands her as #VBBMuse and chief product tester, noting “Before it was in your makeup bag, it was in hers.”
  • Victoria Beckham has said that Harper has been capable of a full face of makeup and natural contouring for some time, and the duo often visits Space NK together for after-school treats.
  • Harper appears exclusively on her mother’s brand account since her parents deem her too young for a personal social media profile.
  • Fans praised her poise, maturity and resemblance to both parents in the comments, reinforcing the family-driven branding effort.