Overview
- Before the tournament, the India captain had roughly 8–10 brand deals, according to manager Noopur Kashyap.
- Kashyap expects the number and value of Harmanpreet’s endorsements to roughly triple in the coming months, reflecting a sharp post-title surge.
- Interest is described as unprecedented, with companies beyond traditional sports sponsors exploring partnerships.
- Brand messaging is shifting away from appearance-focused concepts toward themes of capability, equality and inspiration.
- Since the Nov. 1 title in Navi Mumbai, Harmanpreet has been traveling between cities for media and promotional engagements.