Overview

• The closing moves the three hi‑fi brands under Harman’s consumer‑audio umbrella alongside JBL, AKG and Harman Kardon.
• The purchase price was about $350 million as reported in May, and Sound United had been owned by Masimo.
• Division head Dave Rogers says each brand will retain its design philosophy as well as its own supply chain, distribution and customer service.
• He says Harman will avoid internal battles on price and features and will not sell identical technology under different names.
• Development resources will be consolidated behind the scenes with software and artificial intelligence positioned as the main competitive battleground in a market reshaped by smartphones and streaming.