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3d ago

Harley-Davidson Withdraws 2025 Forecast as Tariff Costs and Sales Plunge

The motorcycle maker braces for a $175 million tariff bill and a 23% revenue drop while navigating leadership changes and investor pressure.

The logo of Harley-Davidson is seen at a Harley-Davidson motorcycles dealership near Brussels, Belgium, April 8, 2025. REUTERS/Yves Herman/File Photo
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Overview

  • Harley-Davidson has suspended its 2025 financial outlook, citing tariff uncertainty and challenging macroeconomic conditions.
  • The company projects a $175 million tariff bill for 2025, driven by 145% tariffs on imported parts from China.
  • First-quarter results show a 21% year-over-year drop in global motorcycle sales and a 23% decline in revenue to $1.33 billion.
  • CEO Jochen Zeitz announced his retirement in April, leaving the company in search of new leadership during a period of economic and operational strain.
  • Activist investor H Partners is pushing for board changes, criticizing current leadership for Harley-Davidson’s performance and strategic direction.