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Harley-Davidson Investor Demands Leadership Overhaul Amid Financial Struggles

H Partners Management calls for immediate removal of CEO Jochen Zeitz and two board members, citing poor performance and lack of accountability.

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Harley-Davidson motorcycles stand in a garage at Harley-Davidson dealer in Wrigleyville neighborhood, in Chicago, Illinois, U.S., July 13, 2022. REUTERS/Bianca Flowers/File Photo
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Overview

  • H Partners Management, holding a 9.1% stake in Harley-Davidson, has publicly called for the removal of CEO Jochen Zeitz and board members Thomas Linebarger and Sara Levinson.
  • The investment firm criticized the current leadership for poor transparency, accountability, and strategic missteps, which they argue have contributed to the company’s financial decline.
  • Harley-Davidson shares have dropped over 24% since the start of 2025, with a 42.7% decline over the past 12 months, reflecting ongoing financial challenges.
  • Zeitz has announced plans to retire, and the company is in the process of searching for a new CEO, though H Partners has expressed concerns about the current board overseeing this transition.
  • The company reported a 14.9% revenue decline in 2024 and projects flat to slightly declining revenue for 2025, intensifying shareholder demands for transformative change.