Harley-Davidson Halts DEI Programs Following Conservative Backlash

The motorcycle manufacturer responds to social media pressure by ending diversity, equity, and inclusion initiatives.

Harley-Davidson announced it has not operated a DEI function since April 2024.
The company will no longer adhere to supplier diversity spend goals or hiring quotas.
Sponsorships and employee training programs are being reassessed to align with business needs.
The decision follows similar moves by John Deere and Tractor Supply after facing conservative criticism.
Activist Robby Starbuck led the campaign against Harley-Davidson's DEI policies.