Overview

• Harley-Davidson is actively searching for a new CEO to replace Jochen Zeitz, who plans to retire in 2025 after leading the company since 2020.
• Board director Jared Dourdeville has resigned, accusing leadership of cultural decline and demanding the immediate resignation of Zeitz and two other directors.
• Dourdeville criticized the company’s work-from-home policies and senior leadership departures, claiming they have harmed Harley-Davidson’s iconic brand identity.
• The company continues to struggle financially, reporting a 35% revenue decline in 2024 and a $193 million operating loss in the fourth quarter.
• Harley-Davidson's challenges include difficulties in attracting younger riders, as its aging customer base diminishes demand for its traditional motorcycles.