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Hari Hara Veera Mallu Launches Globally with ₹30 Crore in Advance Bookings

Strong bookings under government-capped ticket rates highlight high audience excitement ahead of Thursday’s premiere.

Pawan Kalyan, Bobby Deol and Nidhhi Agerwal in a still from Hari Hara Veera Mallu.
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Overview

  • Paid premieres on July 23 were capped at ₹600 in Andhra Pradesh and Telangana, with regional hikes up to ₹700 for opening-week shows.
  • Advance sales reached about ₹30 crore worldwide, including ₹7 crore from previews and ₹12.5 crore from pre-sales by July 22.
  • The U/A certified period action drama, co-directed by Krish Jagarlamudi and Jyothi Krisna, stars Pawan Kalyan as outlaw Veera Mallu on a fictional Koh-i-Noor heist.
  • After five years of production marred by COVID-19 delays, extensive VFX work and a mid-stream director change, the film has finally premiered.
  • Mega Surya Productions has secured post-theatrical streaming rights with Amazon Prime Video as plans for a sequel hinge on box office returns.