Overview

• Nielsen measured 2.893 billion U.S. viewing minutes for July 21–27, surpassing the previous weekly high set by Glass Onion’s 2.866 billion, with the total amassed in just three days after the July 25 launch.
• Netflix reported 46.7 million views in the first three days, marking the biggest U.S. opening for a Netflix film and the strongest streaming debut for an Adam Sandler movie.
• The film led Nielsen’s Overall Streaming Top 10 for the week, with Adults 35–64 accounting for 54% of viewing time and Adults 18–34 contributing 26%.
• Nielsen says Sandler-led films have generated roughly 61 billion viewing minutes on Netflix since 2018, highlighting the durability of his titles on the platform.
• State filings show the production spent $152.5 million across 64 days in New Jersey and qualified for NJEDA tax credits, prompting scrutiny of the economics behind high-cost, event-style streaming releases.