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Happy Gilmore 2’ Sets Nielsen Single-Week Streaming Record With 2.9 Billion Minutes

Third-party data confirming a massive launch bolsters Netflix’s event-focused strategy around Adam Sandler.

Scott Yamano/Netflix
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Overview

  • Nielsen measured roughly 2.89–2.9 billion U.S. viewing minutes for the week of July 21–27, even though the film premiered July 25.
  • The total edges past the previous single-week mark held by Netflix’s Glass Onion, establishing the highest movie tally in Nielsen’s Streaming Top 10.
  • Netflix reported 46.7 million views worldwide in the first three days, the streamer’s biggest U.S. opening weekend for a film and Sandler’s best debut.
  • Nielsen data shows the audience skewed to adults 35–64 (about 54%) with strong 18–34 engagement (26%), and the movie ranked No. 1 on the overall streaming chart that week.
  • State filings indicate the production spent $152.5 million during 64 days in New Jersey and qualified for the state’s film tax-credit program, which offers 30%–35% offsets.