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Happy Gilmore 2’ Sets New Nielsen Streaming Record With 2.9 Billion Minutes

The breakout debut reinforces Netflix’s push for big, ownable events that deliver outsized attention.

Overview

  • Nielsen logged 2.9 billion viewing minutes for the film during July 25–27, the top weekly movie total in the history of its Streaming Top 10.
  • Netflix counted 46.7 million views in the first three days, which the company says is its biggest U.S. opening for any film on the service.
  • The performance eclipsed the previous weekly movie leader, Glass Onion, and marked Adam Sandler’s strongest opening week on streaming.
  • Nielsen reports Sandler titles have amassed 61 billion minutes on Netflix since 2018, with 2019’s Murder Mystery at 9.9 billion minutes to date.
  • Industry coverage links the sports-flavored sequel to Netflix’s event-led strategy, with reporting that the streamer is closing in on MLB Home Run Derby rights and could leverage its T-Mobile ties.