Overview

• Research indicates that happiness levels significantly impact voting behavior, with happier individuals favoring incumbents and unhappy voters seeking change.
• Recent polls show a decline in life satisfaction among young Americans, contributing to a growing Republican support base within this demographic.
• Factors such as the pandemic, rising costs, and political polarization are cited as reasons for increased unhappiness among young voters.
• Older Americans, traditionally a Republican stronghold, are showing increased support for Democratic candidates, particularly due to concerns over Social Security and healthcare.
• The 2024 presidential campaigns reflect these trends, with Kamala Harris focusing on themes of joy and community, while Donald Trump adopts a more grievance-driven approach.