Overview

• In late June she launched a TikTok channel called “Moore Moments” where she shares resilience and life-coaching advice.
• Her first clip has amassed about 24,000 views and the channel reached approximately 10,700 followers by mid-July.
• Online reactions have been polarized, with some users praising her motivational tips and others criticising her past management of her father’s charity.
• On her website she lists one-on-one executive coaching fees starting at £50 for discovery consultations and up to £725 for three one-hour sessions.
• Her pivot follows a July 2024 trustee disqualification after a Charity Commission inquiry found she personally benefited from donations and withheld £1.47 million raised from her father’s book sales.