Overview

• Hannah Ferguson, co-founder of Cheek Media, announced her intention to run as an independent Senate candidate for New South Wales in 2028 during a National Press Club address.
• Ferguson called for enforceable standards for paid political content on social media, including clear labeling of endorsements to ensure transparency.
• She criticized the term 'influencer' as a misogynistic label used to delegitimize young women in political discourse and emphasized its damaging impact.
• Ferguson revealed she refused payment from political organizations during the election cycle to maintain her impartiality as a commentator.
• She advocated for a royal commission into Australia's media concentration, including both traditional outlets like Murdoch media and unregulated social media platforms.