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5h ago

Hank Green’s Focus Friend Tops App Store With 740,000 Downloads

The creator-led, ad-free focus timer harnesses a knitting bean to curb doomscrolling via app blocking.

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Focus Friend, created by Hank Green and Honey B Games
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Hank Green's app Focus Friend is a bean knitting socks for room decor

Overview

  • The app has reached the No. 1 spot on Apple’s App Store in the U.S., Australia, Canada, Ireland, and New Zealand, according to the latest reporting.
  • Soft-launched in late July, Focus Friend has amassed 740,000 downloads overall and has been downloaded more than 100,000 times on Google Play.
  • The core mechanic is a timer that lets a bean character knit to earn in-game decorations, with progress lost if users open other apps during a session.
  • A Deep Focus Mode can block nearly all other apps during timers, while a Pro tier lets users customize which apps are allowlisted.
  • The app is free and ad-free with optional in-app purchases and a Pro subscription ($1.99/month, $14.99/year, $29.99 lifetime), built by Bria Sullivan of Honey B Games with costs fronted by Hank Green and a small contractor team.