Overview

• UN Women Pakistan announced the appointment on October 16 via its official Instagram, calling for a future free from violence, discrimination, and inequality.
• In the role, Aamir is tasked with raising awareness, inspiring action, and amplifying the voices of women and girls across Pakistan.
• The organisation says the collaboration will help expand programmes for women’s economic empowerment, social inclusion, and the elimination of gender‑based violence.
• Aamir’s social media following exceeds 19 million on Instagram, which outlets report as the highest for any Pakistani celebrity.
• Coverage notes her growing international profile through her debut in the Indian Punjabi film Sardaar Ji 3 opposite Diljit Dosanjh and a recent Global Star Award in Houston.