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Hanesbrands Sells Champion to Authentic Brands in $1.2 Billion Deal

The transaction, potentially worth up to $1.5 billion, aims to streamline Hanesbrands' focus on innerwear and reduce debt.

  • Hanesbrands will receive approximately $900 million in net proceeds from the sale.
  • The deal includes a contingent cash consideration of up to $300 million based on performance thresholds.
  • Champion's sales had declined by 30% in the U.S. last year due to challenging market dynamics.
  • Authentic Brands, which owns Reebok and Forever 21, plans to expand into the sportswear market with this acquisition.
  • Hanesbrands' shares surged over 12% following the announcement.
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