Hanesbrands Sells Champion to Authentic Brands in $1.2 Billion Deal
The transaction, potentially worth up to $1.5 billion, aims to streamline Hanesbrands' focus on innerwear and reduce debt.
- Hanesbrands will receive approximately $900 million in net proceeds from the sale.
- The deal includes a contingent cash consideration of up to $300 million based on performance thresholds.
- Champion's sales had declined by 30% in the U.S. last year due to challenging market dynamics.
- Authentic Brands, which owns Reebok and Forever 21, plans to expand into the sportswear market with this acquisition.
- Hanesbrands' shares surged over 12% following the announcement.