Overview

• the round was led by Bertelsmann India Investments with participation from Titan Capital Winners Fund and existing investors.
• handpickd currently serves Gurugram, Noida and Bengaluru through its made‑to‑order platform.
• the company takes orders first, purchases exact quantities directly from farmers and delivers within six to seven hours without warehouses or dark stores.
• ai powers customer support and demand forecasting, and the team is building a feature to analyse buying behaviour and suggest what to cook next.
• the service emphasizes sustainability and personalization, using reusable trays, avoiding plastic packaging and letting buyers specify ripeness or texture preferences.