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Handball-EM on ARD Wins Saturday Primetime Over RTL's 2. Bundesliga

ARD also led the 14–49 daily share despite RTL’s late-night NFL bump.

Overview

  • Germany vs Serbia drew about 5.66 million viewers on ARD for a 23.8% market share and 31.7% among 14–49-year-olds (around 1.42 million).
  • RTL’s simultaneous Hertha vs Schalke broadcast reached roughly 1.15 million viewers and only about 7% in the 14–49 demographic.
  • Germany lost to Serbia in the Handball-EM, missing an early chance to clinch a main-round berth.
  • RTL’s NFL game between the Bills and Broncos exceeded half a million viewers as 14–49 quarter-hour shares rose into double digits, peaking at 22.8% after midnight.
  • ZDF’s Helen Dorn – Adrenalin delivered 4.803 million viewers and 20.2%, and ARD finished first for the day in 14–49 with 12.1% versus RTL’s 7.2%.