Overview

• The annual shortlist blends low-tech nostalgia with selective tech, featuring Robosen’s Toy Story Woody robot at £80 and the AI-powered Soccer Dash football trainer at £50.
• Tactile and collectible picks include Hamleys Food Plush Pizza at £12, LEGO Marvel Spider-Man vs Doc Ock Subway Train Scene at £45, Roblox Dress to Impress dolls at £30, and a Star Wars Power Crystal Lightsaber at £40.
• Head buyer Victoria Kay describes TY Bouncers as "uncomplicated fun" that offer a sensory break from digital overload, noting the craze has built throughout the year with 80 characters to collect.
• Market context from Circana shows UK toy sales up about 8% year to date after a weak 2024, driven by film tie-ins, 'newstalgia' purchases and spending by older collectors.
• The Festive 15 is a predictive list with stated prices, and some items are also available at other retailers where lower prices were reported, such as Smyths, John Lewis and Asda.