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2w ago

HamiKuma Takes Center Stage at HHN 2025 as Merch Line Expands to Orlando and Hollywood

Universal leans on a 'scary-cute' mascot to link a nightly show, limited‑run treats, plus collectible gear across parks.

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Overview

  • Universal Studios Japan opened HHN 2025 with HamiKuma’s Sweet Scream Party!, a high‑energy dance show at Gramercy Park running multiple times nightly and featuring new variant HamiKuma Candy alongside Soul and Punk.
  • USJ’s media preview detailed themed food and drinks, including Candy and Psycho Circus cakes, a spicy Punk Dog, Candy Churritos, two HamiKuma curries, and specialty beverages with specific locations across the park.
  • A sculpted HamiKuma popcorn bucket and a wider merch range are on sale in Japan, with the bucket offering voice clips and being served with strawberry or caramel popcorn at designated stands.
  • Following the Japan debut, HamiKuma merchandise launched in the U.S. at Universal Studios Florida with items like a Spirit Jersey ($85), furry cap ($35), ear headband ($30) and a coin purse ($20), with a plush keychain already reported sold out.
  • The same collection is now available at Universal Studios Hollywood, where pricing includes a popcorn bucket ($39.99), headband ($30), Spirit Jersey ($85), keychain ($25), pass case ($20) and ball cap ($35); HHN runs Sep 5–Nov 3 at USJ, with Orlando and Hollywood on select nights through Nov 2.