Overview
- Mayor Peter Tschentscher said Hamburgers know how to celebrate, citing the city’s euphoric welcome for an Olympic team in earlier years to counter a reserved stereotype.
- The event, organized by communications agency Gute Leude Fabrik, took place at the Hotel Reichshof near the central station.
- Roughly 900 guests from business, politics, sport, gastronomy, media and culture attended, reinforcing the reception’s status as a major New Year fixture.
- A charity drive, including a tombola with senators selling tickets, brought in 41,000 euros for the local aid organization Mensch Hamburg.
- Organizers indicated they plan to return to the Reichshof next year, as guests braved winter weather for a night that featured a shanty choir and DJ Tobi Schlegl.