Overview

• Hamburg’s City-Management reported about 400,000 shoppers in the city center on July 6 during its biennial summer open Sunday.
• Participation expanded across newly merged city quarters from the Alster to the Elbe, drawing more retailers into the event footprint.
• Westfield Einkaufscenter made its debut, marking its first involvement in Hamburg’s verkaufsoffener Sonntag.
• The event benefited from many out-of-town guests attending Ed Sheeran concerts and the Schlagermove festival.
• Despite strong economic gains, unions and churches continue to call for caps on the number of Sunday store openings.