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Hamburg Court Blocks Petition to Halt Ad Industry Campaign

The decision allows the FAW's nationwide pro-advertising campaign to continue as 'Hamburg werbefrei' races to collect signatures for a referendum by May 13.

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Vorn ein Plakat der Initiative „Hamburg Werbefrei“, hinten die Gegenkampagne des „Fachverbands für Außenwerbung“.
Mit diesen und ähnlichen Plakaten wirbt die Initiative „Hamburg werbefrei“ um Unterschriften für ihr Volksbegehren
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Overview

  • The Hamburg Constitutional Court dismissed an interim injunction by 'Hamburg werbefrei' against the Fachverband Außenwerbung (FAW), citing procedural limitations.
  • The court ruled that the initiative's request to halt the FAW campaign was inadmissible, as it sought to bypass established legal protections for direct-democratic processes.
  • The FAW's campaign, supported by major advertising firms Ströer and WallDecaux, opposes the proposed ban on digital, moving, and oversized outdoor advertisements, arguing it infringes on freedom of expression.
  • 'Hamburg werbefrei' must gather approximately 66,000 signatures by May 13 to trigger a referendum on their proposed advertising restrictions.
  • The initiative claims that digital advertising harms the environment, wastes energy, and distracts drivers, while the city earns €30 million annually from outdoor ad contracts.