Overview

• The film opened in about 1,100 theaters with reports ranging from roughly $500,000 to about $840,000 and a low per‑theater average, with Deadline noting the $500,000 tally aligns with Lionsgate’s Premiere Releasing strategy.
• Writer‑director Tony Tost said the movie was “gobbled up by the zeitgeist,” describing it as a “hidden gem” he believes will be reassessed beyond the current moment.
• Co‑star Halsey urged audiences to see the film, defended the crew, and labeled the jeans‑ad discourse “tabloid denim bulls—,” with some of the social posts later deleted.
• Paul Walter Hauser called Americana his favorite project and said he expects it to find a long‑term audience despite the modest debut.
• Coverage links the box‑office results to backlash over American Eagle’s “great jeans/genes” wordplay, which drew defenses from President Donald Trump and Vice President J.D. Vance, while Sweeney has largely avoided addressing the ad.