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Haßloch Amusement Park Renamed Plopsaland Deutschland After 53 Years

The Belgian operator presented the new identity this weekend following extensive market research to support its €100-million expansion plan.

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Overview

  • The park officially adopted the Plopsaland Deutschland name at the end of June, replacing the Holiday Park brand established in 1972.
  • Plopsa Group says the renaming aligns Haßloch’s resort with its network of eight European parks and clarifies its long-term strategic vision.
  • Management plans to invest an additional €100 million over the next three years, with the 760-metre “100% Wolf” roller coaster set to open this autumn.
  • Several existing rides have been rethemed, including the rapids attraction now called DinoSplash as part of a broader refresh.
  • Visitors have expressed mixed reactions online, underscoring a strong nostalgic attachment to the former Holiday Park name.