Overview

• Hallmark’s 16th annual event runs ten weeks from October 17 with nearly 80 hours of new programming and original movies premiering every Saturday and Sunday night.
• Holiday Touchdown: A Bills Love Story spotlights Buffalo’s final season at Highmark Stadium with appearances by head coach Sean McDermott, Damar Hamlin and other team figures, and is scheduled for November 22 on Hallmark Channel.
• A Grand Ole Opry Christmas marks the Opry’s centennial, featuring Brad Paisley, who also wrote and released the event’s theme song, Counting Down the Days, on September 17.
• All original movies and series will stream the day after broadcast on Hallmark+.
• Hallmark is pairing premieres with live fan experiences including an Opry Plaza Holiday Takeover on October 15, a Nashville launch on October 16, a recurring Kansas City Hallmark Christmas Experience, and a sold-out November 6–10 cruise from Miami to Cozumel.