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Hallmark Stars Release PSA Warning Fans About Social‑Media Impersonation Scams

The campaign responds to AI-aided impersonation, directing fans to block impostors and report suspicious messages.

Overview

  • Hallmark Channel posted a 45‑second PSA on Oct. 8 across its social accounts featuring Andrew Walker, Jonathan Bennett, Tyler Hynes, Tamera Mowry-Housley, Nikki DeLoach, B.J. Britt and Paul Campbell.
  • The message emphasizes that actors will never contact fans to request money, donations or in‑person meetings, and that any such outreach is a scam.
  • Viewers are urged to block fraudulent profiles and use platform reporting tools, with scammers often initiating contact via comment threads or direct messages.
  • Hallmark told media outlets the effort is meant to educate its audience about evolving risks, reinforcing that stars do not reach out directly to ask for support.
  • Coverage notes a broader rise in AI‑generated deepfakes used to mimic celebrities, with fans reporting they have been targeted and other figures, including Cameron Mathison, issuing similar warnings.